Shopping cart abandonment is a top factor in your ecommerce success. An MIT study showed that over 90% of ecommerce leads go cold after just one hour and statistics show only about three percent of ecommerce website visitors convert to paying customers. Most abandon shopping carts, online forms, applications and registrations before making that final click and becoming a committed client.
So how do you end shopping cart abandonment and make sure your website visitors not only become paying customers, but return time and again to purchase your products and services? A lot goes into your ecommerce development plan to ensure high click-through and sales rates. It begins with a solid SEO integration and marketing plan and carries on far beyond the sale. Follow up communications should be tailored to thank paying customers, and to find out why potential customers left your website before completing their purchase.
IT Pro Services team of highly experienced professionals includes both web development and marketing specialists. We work together with you to tailor SEO, SEM and ecommerce solutions directly to your target market’s needs, expectations and online shopping behaviors. We’ll help you identify what works and what doesn’t in your ecommerce setup based on multiple key metrics to help you test, tweak and optimize your system.
If you’re ready to see your shopping cart abandonment rates drop and your sales and customer satisfaction increase significantly, contact IT Pro Services at 904-677-0720 or via our online email form.